Working the Press – Intellectuall Intercourse and Interviews at SxSw

I’m about to keep Austin a little bit weirder as most of the music community lends a helping hand to do every March…

I will be giving a seminar this year on how to speak to the press. A few different publications have been kind enough to choose me as one of their picks of the festival. Here’s and interview with Traffik that is a good overview of what I’ll be discussing. If you’ll be in Austin, come on down! Wednesday, March 17th at the Austin Convention Center, Room 11B.

AMMUNITION: ARM YOURSELF:

SXSW 2010 Panel Picks – Working The Press: Intellectual Intercourse and Interviews

With so many panels to choose from during the SXSW Music and Media Conference, it can be hard to decide which to attend.  We’ve gone through the list and will be bringing to your attention the ones that we thought would best help the independent musicians.  Starting off with our first pick, Working The Press: Intellectual Intercourse and Interviews.

Ali MacLean knows her stuff. It’s as simple as that. With the entertainment industry constantly plagued with a flood of “self-described experts” that amount to nothing more than smoke and mirrors, individuals that have the actual experience to back up the talk are few and far between. Maclean possesses an enviable resume that would make those of her colleagues appear anorexic and lacking in comparison.

Vast experience as an on-air talent, writer, producer (MTV, VH-1, ABC, Fox, Indie 103.1 FM, Little Radio, Vlaze TV, Sirius Radio, Kathy Griffin’s So Called Reality, Celebrity Death Match) as well as a background in stand-up and sketch comedy (HBO’s Mr. Show, VH-1’s Ill-Ustrated) have allowed MacLean to learn the ins and outs of the entertainment industry from being both in front of the camera and behind it. All of this combined with her journalistic talents (Urb TV, Antiquiet TV, Huffington Post) and her passion for good music (expressed via her occasional dj sets and radio shows) lead her to be a logical choice to bring a Music Panel focusing on teaching the “best interview techniques and ways to use press attention to your advantage,” titled Working The Press: Intellectual Intercourse and Interviews to the 2010 SXSW Music and Media Conference.

Fresh from directing a film short called ‘DJ Intervention,‘ starring Arabian Prince from NWA, Adam 12 from She Wants Revenge, Ken Jordan from Crystal Method, and Rhettmatic from the Beat Junkies (Part One can be found on Funny or Die.com where you can vote funny for it, and Part Two will soon follow), Ali MacLean took some time to answer some of our questions regarding her upcoming panel (set to take place Wednesday, March 17th at 2:00 pm in Austin Convention Center Room 11B) as well as why she decided to bring this topic to this years SXSW attendees.

TRAffIK: What prompted you to want to bring such a topic to SXSW?
AM: A lot of people ask me questions about how they can get press or get their demos to the right people. That paired with some disastrous interviews and really bad behavior during interviews I conducted or interviews I’ve seen, I figured it would be very useful to the musicians and the publicists attending the festival.

TRAffIK: What should those in attendance of your Panel/Discussion expect to come away with?
AM: Hopefully they will have a better sense of how to get press for themselves or how to approach a press campaign, get a publicist or journalist to notice them… and definitely how to behave when they are on a TV show or radio show.

TRAffIK: Who were some of the subjects used in your examples that you’ll be sharing to illustrate your points (if you are at liberty to share)?
AM: I have a few aces up my sleeves. I may actually have someone there, an example too if he is available.

TRAffIK: In a world where so much value seems to be placed on artists/bands interacting with their fans and the media, why do you feel (if you feel this way) there are still a large number of artists that treat the media as enemies rather than as positive or even potential career boosters?
AM: I think it’s fiction at this point, or at least I hope it is. Anyone who still harbors the idea that the press is the enemy is pretty idiotic. For a band to want to be on television or on the Pitchfork homepage or the cover of Rolling Stone, but at the same time hate them…well it’s a bit contradictory. I can understand being wary of how you are portrayed by the media. That’s legitimate. But to hate the medium you are trying to use doesn’t make sense. Use it to your advantage.

TRAffIK: As someone who has interviewed more than her fair share of artists (both established and up and coming), what are some of the mistakes you see done repeatedly by artists when it comes to the media?
AM: Well, being rude is the first thing that comes to mind. That’s never going to endear you to the public. Throwing your weight around once you get a little bit of notoriety doesn’t make your music any easier to listen to. I always say, there are a lot of talented people out there: I might as well work with the nice ones.

Sometimes publicists can be over protective of their new artists and they wont let them interview with smaller outlets or bloggers. In this day and age that’s a big mistake. Today’s blogger could be tomorrow’s mogul. Lady Gaga was launched on a blog. So being snotty about smaller journos is stupid. Pitchfork was just a website once too…I’m not saying they should do any and every interview, but with new media, it’s possible for a smaller outlet to get an artist’s music to a lot of people, grassroots style.

TRAffIK: Do you feel that it is the more established artists that aren’t always as cooperative, or is it the newer up and coming artists that more commonly behave in this manner?
AM: Actually, the bigger artists are usually more accommodating. It’s usually the less established artists who are pains in the necks. Or their handlers are. Some artists who have just started to get some traction can sometimes be difficult. They are late or they don’t show up and if they do, they can be sullen or rude. The major artists are usually very graceful and good interviews. That is why they will stick around. The artists that give me a hard time? I rarely see them come through my studio twice. They burn out fast.

TRAffIK: Do you think there is a template that artists should follow when dealing with the media or do you think it should be something that varies among artists?
AM: It’s probably different for each artist depending on their personality and type of music. Some people are comfortable speaking to a journalist and some aren’t. Some have music that lends itself to storytelling and discussion, others don’t. So I think it’s hard to tell people to follow rules. I can give them a general idea of what to do, but they should tailor it to what is comfortable for them and what works for their music/business.

TRAffIK: Most artists/bands get excited to receive any press especially in the beginning. How selective do you think artists should be when deciding who to be interviewed by given the overwhelming amount of music and lifestyle blogs/magazines/websites out there these days)?
AM: Well, in the beginning, it’s not necessarily going to be Rolling Stone knocking on your door. You need to decide if you want to be interviewed by the local paper. Are you someone who is part of the local music scene? Are you only to be known nationally? Are you going for a social media audience? Do you want to brand yourself through a company?? Are you ok shilling for a company and therefore being written up on a corporate company website i.e. for an energy drink? It really depends on what is ok for you and your sound and what you’re going for. Some bands only want to be written up by certain publications and they will have to wait for that press. Others believe that any press is good press.

There is a glut right now of blogs, so it is easier to be written about. It’s up to you to discern if it’s something you think will help get your name out there. Be savvy and look at what the journalist has written about before. Do some research and see if it’s in line with what your music is all about and what you want to be involved with. If that doesn’t matter to you, and you’re just looking to blanket then just go for it.

TRAffIK: What are some of the basic guidelines or rules that you wish artists would abide by when it comes to dealing with the media?
AM: Be polite. It’s like a first date or a job interview. We are actually working when we are sitting there with you… and if we have done our job we have spent hours prepping and researching all about you before you even got there. So be on time and polite and relaxed and ready to talk. I’ve had musicians be out and out hostile right at the start. I’m there to make you look good and help your career. Why are you aggro at me? So just try to relax and have fun and share a little bit about yourself and your music and give your fans a little hint into your world. That makes our job easier and makes you look good.

TRAffIK: Who are some artists/bands that you have seen effectively use the media in a positive way?
AM: There are a lot of examples of artists using the media or press to their advantage musically or otherwise. If you can have the press eating out of your hand and covering your every move, then you are, in essence, using them effectively. As for using them positively? That’s an objective question. Bono uses the press’ attention and he gets to try to pay down world debt. He uses the press as a tool for his own advantage and in turn uses that advantage to help others rather than advance his music because his career is already secure.

As for new bands using the media, I always look at artists who take a different path. Amanda Palmer has done a great job leveraging Twitter. And OK GO has really used YouTube video to their advantage.

TRAffIK: Is there a certain way that you like to be approached by an artist/band who is seeking coverage from you?
AM: If you see me out you can hand me something. You can always send me something through the mail.

An email is probably the other way to go. I prefer a brief introduction of who they are and how they found me or met me…i.e. they read my site/blog or we met in person. Then they can attach an mp3. If they tell me to go to a website and they don’t include a link I probably won’t ever make it there.

Don’t Facebook me or Myspace me… and tell me to be a fan of yours. I get thousands of those and have a hard time getting through them.

TRAffIK: We would consider you to be a SXSW pro by now, having even put on events during this week of music mayhem. Would you have any advice for bands on making the most of their trips to SXSW especially for the first timers? How about just for the general public?
AM: Honestly? Don’t drink too much. I know that sounds like ‘don’t breathe air’, but if you’re planning on getting things done, try to cut back on the binge drinking or you wont remember who you met. Get as many business cards as you can and see as many great acts as you can. Go to the daytime parties…and don’t throw big parties in your room at the Intercontinental. They don’t like it.

TRAffIK: Are there any Panels or Discussions aside from your own that you are looking forward to attending and why?
AM: I’m looking forward to the panels on CBGBs and Bill Hicks…the 1977 CBGBs era of music is one of my favorites and Bill Hicks was a comedic genius…we could really use him today with the current political climate.

TRAffIK: Where can everyone see more of or read more by Ali MacLean?
AM: You can read my blog at http://aliontheair.wordpress.com/ and I also blog for the Huffington Post. I’ve taped three comedies this pilot season and I’m developing a new music web series called “Eat To The Beat” with My Damn Channel. More info on that will be updated on my blog.

TRAffIK: Where can people contact you?
AM: You can contact me through my blog or at aliontheairblog@gmail.com

2010 – The Year in Review…In Advance

It started in September.

I got email after email from publications asking me for my ‘best of the year’ picks and ‘best of the decade’ choices. And then there was an onslaught online, on TV, on the radio, and in print…what’s left of print, that is.

‘Best of the…’ ‘Top Ten’, ‘Top Twenty’, ‘Top Fifty’… the ‘Top of the year’, the ‘Top of the Decade’…ad nauseum.

The year wasn’t even over and we were already rating the songs and films that have been created, comparing apples to oranges. Then it got weirder. Best tweets. Best viral videos. Best broken marriages. Best reality show melt downs. Best political failures. Best new babies born. Best real housewives you’ve never heard of.

If it happened on a grand scale, we can slap a number on it like a pig at the county fair and smugly call ourselves an expert…because that’s what a lot of us journalists, comedians, writers and bloggers are paid to do, right?

But then, suddenly, there were best of lists written by EVERYONE.  I’m glad to know that people all over are enjoying Miike Snow or Radiohead, but when butchers and bakers and candle stick makers are publishing their Best of 2009 lists, it kind of dilutes the magical lists of whatever the fuck Pitchfork or Spin puts out there. If Paste Magazine posts their fifth favorite movie is Amelie and then 20,000 other people tweet the same thing within five minutes, then does precious Paste even make a dent? No wonder magazines are dying.

And then there’s the question that I’ve been aching to ask. Who cares? Your close friends might. If you are a top critic, a few fellow editors might. If you mention something obscure you might earn some “oh yeah, I totally forgot that one!’ points.  If you can write something interesting about your favorites, then you are a gifted writer or comedian and your talents really should be used elsewhere…like on television. Seriously, TV really needs some better writers.

So what’s with all the list making? Must we constantly analyze our past pop culture? Can’t we just box it up and send it into space for other species or our descendants to discover? Can’t we move forward and create the new? The next?

Everyone is entitled to blog, tweet and have an opinion and social media has given everyone a voice. That is the wave of the future. So perhaps it means the death rattle of the ever present Best or Top lists. I mean, hasn’t VH1 beat the living  ‘I Love The’ hell out of it? I was actually assigned a best of list…and then eventually declined to do it. I removed myself from the rabble and decided to once again, look towards the future.

Strangely enough, a few days later, I was contacted out of the blue by Barb Powell, psychic to the stars. Barb doesn’t know me at all, but found my blog and asked if perhaps there wasn’t something we could work on together…like she he had read my mind or something.

Barb Powell is a psychic from Western Canada, who started with a small local client base but is now popular in Los Angeles, and has worked with the cast of shows such as The Ghost Whisperer, Haunting in Connecticut, Brothers and Sisters and The Mentalist…can she predict that Simon Baker and I are meant for each other?

Barb works in a very specific way – she doesn’t need a client to ask a lot of questions, because she gives answers to questions you haven’t even asked. Barb offered to do a mini reading on me and without knowing a thing about me personally, nailed a specific health issue I had been dealing with. Color me impressed.

Before I could ask her questions about the future of music, movies and media,  she already knew what I was looking for. And then some.

Here’s a little bit of what you can expect for 2010:

Good news for people who like their music free…The big labels will continue to get it wrong and eventually cause a big crash!

I think they will get it wrong by pouring money into stopping piracy and legal matters instead of focusing where they should perhaps use subscription type of music channels, etc in order to download.  I think in the next year to two years we will see a crash and they will then HAVE to re-organize.  However I believe that someone will come in and build up independent artists who are good of course but where there is a new way of doing things by subscribing to a site and downloading whatever, whenever they want.  This would be outside the actual music industry or RIAA and how they do things.  In another word..music will be free.

Who will this Indie Robin Hood be? That is unclear. But so far the job is available, so Silverlakers and Williamsburgers apply within!

As far as the Indie film world, Barb sees strides for filmmakers who’s pockets aren’t lined with Avatar type dollars.

We will see an increase with independent films, for sure, what with some of the most popular and cheaper films that have become a success.

Good news for the new legion of Wes Anderson types out there who want to launch their own Bottle Rocket. But they will still have to battle Big Hollywood. However with 2010 studio offerings like Hot Tub Time Machine, it might not be hard for up and comers to win at the box office and beat the majors.

Sigh. Hot Tub Time Machine. Really John Cusack? Next time you’re thinking of doing a movie like this, let me know. I’ll come stand outside your window with a boom box playing a list of reasons of why you will soon be Rob Schneider if you don’t stop this nonsense.

On the topic of music mediocrity, Barb reports:

We will see some upset for the Nickelback lead singer…the band does well but we will see a fall out later part of 2010 due to addictions….but will bounce back in 2011 for an awesome comeback record.

I will wait with baited breath for more from them…people are ready to listen to more pop songs sung by the weird art school girl, whose gender was the biggest mystery of 2009. And her hate spewing internet Svengali will get a reality show – perhaps his crowning glory?

Lots of great things for Lady Gaga career in 2010 including a TV special. Perez Hilton (famed blogger) will have his own reality show although health will become an issue.

Poor Perez. I’m sure many will come to his bedside to wish him well. After GLAAD came down hard on Perez (himself gay) in ’09 for his anti-gay slurs and his trash talk, perhaps he’ll change his ways?

I’m not holding my breath. I wonder what Perez will draw on Miley’s face when it’s reported she is with child?

More news for the Miley Cyrus fans and watchers.  There will be pregnancy rumors once again and they will turn out to be true in 2010.

Another blight on the small screen will be more Sarah Palin. Not sure this is a prediction as much as most of America unable to stop her PR steamroller, but nonetheless it’s apparently about to happen, times eleventy. Just a warning in case you want to cancel your cable subscription in advance.

We will see more of Sarah Palin on TV in late 2010 early 2011…talk show.

Sarah Palin talk show. I just threw up in my mouth. What will her show’s ‘book club’ feature, aside from her own book? Pop ups?

Barb has predicted a lot of celebrity deaths, both expected and scarily unexpected. I’ve chosen not to list them all, but one, I thought I could safely mention without any tears being shed…

This isn’t a Hollywood prediction but interesting just the same…Charles Manson will die.

Maybe this will clear the way for Roman Polanski to return to the US? And perhaps maybe many of the grizzly man indie guitarists of LA will stop emulating his long bearded look and his quest for a harem? It didn’t work out well for Charlie, guys…

Two major highlights Barb has predicted for 2010 in the media, one uplifting, one disconcerting.

Major media involving China/Japan but more so China in regards to war.

War with China is scary…and 24 hour news coverage by cable news outlets is outright terrifying. Hopefully both diplomacy and real journalism will prevail.

Singers/Actors unite for the environment to promote saving the ocean and rain forest.

If we ever needed a new Geldof (Bob, not Peaches.) to step up and create a new World Aid, the time is now.

French/American company The Hours recently started the Tck Tck Tck campagin to save the environment and there are many others.

Now is the time to unite in this cause. I, for one, would be proud to be a part of this.

Barb has made many other predictions about celebrity career triumphs and failures and marriages and divorces. Seems like it’s going to be a chock filled year. She’s even said I’m going to go against type and get cast in a serious acting role:

There will be an ongoing role in a series that reminds me of CSI or Law & Order type of show where it seems you play a detective or bad ass type of woman who gets the bad bad people.

I’m so looking forward to kicking some bad, bad ass!

So what’s your biggest prediction for 2010?

Follow both Barb and me on Twitter at @aliontheair and @mediumBarbP  and tweet us your top 2010 prediction with the hashtags #aliontheair #barbpowell.

My favorite answer will win a free reading with Barb!

Until then, have a great and list free New Year!